Hideki Hayashida – TUAT
Business Administration /New Business
Development Strategy, Innovation Management

Companies must strive for long-term sustainable business operations by balancing the three dimensions of environmental, social, and economic (ESG) considerations. By prioritizing sustainability, companies can achieve numerous advantages, including enhanced corporate value, increased support from investors and consumers, and improved risk management. To effectively implement sustainability, it is essential to engage in innovative activities that balance short-term profits with a long-term perspective. Our laboratory conducts research on innovation activities within the realms of research and development (R&D) and new business development management, which are pivotal drivers of sustainable growth. Our research endeavors focus on the development of analytical tools for innovation activities, evaluation methodologies, and pattern analysis of evolutionary management strategies, all of which are grounded in academic insights and practical experience from industry and real-world business environments.